About us

"Wear what brings you joy and confidence. How you feel shapes your entire day and impacts every aspect of your life. Ultimately, each of us has the power to improve the way we feel - choosing your clothes consciously is a great way to start.

Claire Sower

Authenticity First

As an artist and designer, I believe genuine creativity originates from authentic passion and vision. For me, those two things are driven by beauty and joy. They are at my core and are evident in everything I’ve ever created. Beauty and joy help us transcend the everyday, and in so doing, help the world feel brighter.

About the Prints

Every single one of my garments is designed to flatter the figure and the prints are key in that. I hand draw each print and the fabric is printed for each garment to feature the print to my exact specifications. Every dress, top, and kimono bears my signature, so you know you have an authentic piece.

Check out the collection

Luxury and Sustainability over Quantity

I designed the Prima Capsule Collection to celebrate the unique, creative, and joyful experience of being alive. Inspired by the prints themselves, each of these collectible garments authentically embodies my vision of natural fabrics beautifully crafted into luxury clothing. Every piece is designed to make you feel great.

In staying true to my belief that luxury and sustainability go hand in hand, we work with our manufacturer on a pre-order basis.

This enables us to reduce overproduction and waste, while ensuring you receive the pieces you want, throughout the year, not just on a seasonal basis. It’s a win-win, and a sustainable way forward.

The Larger View

My concept is to keep the existing styles and add up to 6 new pieces and prints a year, so you can build a curated wardrobe of cherished pieces over time.

I hope you love your pieces because they make you feel happy, joyful, and confident. That's how I feel when I am designing them and I send that energy to you.

With love, Claire.